Lead Generation · Cardiff

Lead Generation Cardiff — More Enquiries, More Booked Jobs

Techsofts delivers end-to-end lead generation for Cardiff businesses — Google Ads, Meta Ads, landing pages and automated follow-up working together to fill your pipeline consistently.

200+
Clients Served
5
Trustpilot Rating
0
Lock-In Contracts
UK Team
Based & Supported
The Problem

Is Your Lead Generation Costing You Leads?

Most Cardiff businesses are spending money on marketing that doesn't convert. Here's why your lead generation isn't working:

💸

Paying for clicks that don't convert

Running Google or Meta Ads without a proper landing page and follow-up system is like pouring money down the drain. Clicks without conversion are just wasted spend.

📋

No system to follow up enquiries

Getting a lead is only half the battle. Without an automated follow-up system, most enquiries go cold before you ever get them on the phone.

🎯

Targeting the wrong audience

Broad targeting wastes budget on people who will never buy. Precision targeting based on Cardiff location, intent and behaviour is what drives affordable, qualified leads.

📊

No tracking, no idea what's working

Without conversion tracking, you can't optimise. Most businesses have no idea which ad, keyword or channel is actually generating revenue.

How We Fix It

A Lead Generation System Built to Convert in Cardiff

We build the full funnel for your Cardiff business — ads, landing pages, CRM and automated follow-up — so every pound of ad spend works as hard as possible.

  • Google Ads campaigns targeting high-intent Cardiff searches
  • Meta (Facebook & Instagram) Ads for Cardiff audiences
  • High-converting landing pages built for each campaign
  • CRM integration so every lead is captured and tracked
  • Automated follow-up sequences to convert enquiries into jobs
  • Monthly reporting on cost per lead, conversion rate and ROI

Your Lead Gen System

Google Ads✓ Available
Meta Ads✓ Available
Landing pages✓ Included
CRM integration✓ Included
Call tracking✓ Included
Form tracking✓ Included
Retargeting✓ Included
A/B testing✓ Ongoing
Monthly ROI report✓ Included
What's Included

Lead Generation Services for Cardiff Businesses

Google Ads Management

Search and display campaigns targeting Cardiff customers actively looking for your service.

Meta Ads Management

Facebook and Instagram ad campaigns targeting Cardiff audiences by location, interest and behaviour.

Landing Page Design

High-converting landing pages built specifically for each campaign — not your general homepage.

Call & Form Tracking

Every phone call and form submission tracked back to its source so you know exactly what's working.

CRM & Pipeline Setup

Every lead goes straight into Grow365 CRM with automated follow-up sequences triggered instantly.

Retargeting Campaigns

Re-engage visitors who didn't enquire the first time — retargeting on Google and Meta.

Lead Nurture Automation

Automated email and SMS sequences that keep leads warm until they're ready to buy.

Conversion Rate Optimisation

Ongoing testing and improvement of landing pages to reduce your cost per lead over time.

Monthly ROI Reporting

Clear reports showing spend, leads, cost per lead and revenue generated — in plain English.

Cardiff Coverage

Serving Businesses Across Cardiff

Cardiff is a high-intent digital market with consumers and businesses searching for services daily. Cardiff is the capital of Wales and one of the UK's fastest-growing cities, with a booming professional services sector, strong hospitality scene and a rapidly expanding digital economy. We've run lead generation campaigns for businesses in trades, care, legal services, property and hospitality — optimising for the specific areas, demographics and intent signals that convert in each sector.

City CentreCardiff BayRoathCantonPontcannaWhitchurchHeathSplottCathaysLlandaffPenarthBarry

Cardiff Market Snapshot

Businesses in Cardiff70,000+
Average Google Ads conversion rate (local services)3–8%
Businesses without mobile-ready sites~40%
Typical agency cost in Cardiff£2k–£10k
Techsofts pricing from£299/mo + spend
Who We Help

Cardiff Industries We Specialise In

Trades & Construction

Builders, electricians, plumbers, roofers — websites and campaigns that generate daily enquiries from Cardiff homeowners.

Care & Health

Care homes, clinics, physios, dentists — professional digital presence that builds trust and fills appointment books across Cardiff.

Accountants & Finance

Clean, credible websites and SEO for accountants and financial advisers targeting Cardiff clients.

Estate Agents

Property websites, valuation tools and CRM-connected systems for Cardiff's competitive property market.

Restaurants & Hospitality

Websites and social media for Cardiff restaurants, cafes and hospitality businesses that drive footfall.

Professional Services

Solicitors, consultants, HR firms — authority-building digital presence that attracts the right clients in Cardiff.

Why Techsofts

A Growth Partner, Not Just an Agency

UK-Based Team

Real people in the UK — no outsourced developers, no call centres, no disappearing acts after launch.

Proven Results

200+ clients, 5-star Trustpilot rated, and a track record of getting businesses more leads online.

No Lock-In Contracts

Monthly plans you can cancel anytime. We earn your business by doing great work — not by trapping you.

Dedicated Support

One point of contact who knows your business. Fast responses and clear communication throughout.

Simple, Transparent Pricing

No hidden fees. Here's what Cardiff businesses invest with Techsofts:

Starter Website

£495 one-off
Professional 5-page site
  • Up to 5 custom pages
  • Mobile-responsive
  • 1 year hosting & SSL
  • Basic on-page SEO

Total Takeover

£299 /mo
Custom build quote
  • Everything in Growth
  • Monthly local SEO
  • Google Business mgmt
  • Monthly reports
FAQs

Common Questions About Lead Generation in Cardiff

How much does lead generation cost in Cardiff?
Our lead generation management starts from £299/month plus your ad spend. We recommend a minimum ad spend of £500/month to generate meaningful data and results.
How quickly will I start getting leads?
Google Ads can generate leads within days of launch. Campaigns typically hit their stride after 4–8 weeks of optimisation. We set clear expectations before we start.
Do you manage the ad spend or do I pay Google directly?
You pay Google and Meta directly for your ad spend. We charge a management fee on top. This means you always have full visibility and control of your budget.
What's a good cost per lead for a Cardiff business?
This varies hugely by industry. Trades typically see £20–60 per lead. Professional services can be £50–150. We'll benchmark realistic expectations for your sector before starting.
Can you run ads if I don't have a good website?
We can build a dedicated landing page as part of your campaign setup. Sending ad traffic to a weak or slow website wastes budget — so we often fix the landing experience first.
Do you offer guarantees on lead volume?
No ethical agency can guarantee specific lead volumes — results depend on budget, market, competition and landing page quality. We guarantee transparent reporting and ongoing optimisation.
Client Reviews

What Our Clients Say About Techsofts

★★★★★

"Ian and the team were amazing to deal with. Techsofts are an amazing website design company and did me an amazing job for my plumbing company. They designed a site that actually gets me calls."

Gary T. — Local Plumbing Business
★★★★★

"I had the pleasure of working with Ian for the creation of my multi-business website. Super happy with the communication and patience. No small change was a hassle. I am now using Techsofts for more projects."

Michelle R. — Multi-Business Owner
★★★★★

"Highly professional website design services with good in-depth insight and reporting on monthly SEO. We also use Techsofts for hosting. Good customer service and highly recommended."

David K. — SME Director

Reviews verified on Trustpilot · 5.0 average from 23 verified reviews

Get Started

Ready to Fill Your Pipeline with Cardiff Leads?

Book your free growth review. We'll look at your current situation, your competitors and your online presence — then show you exactly what's possible.